Apply to join the Pawthena family

It all began with 4 paws, a lot of love and a little dream. Now that dream is growing and we'd love you and your pup to leave your own paw prints on the story we're creating together.


At Pawthena, we’re all about celebrating the dogs who mean the world to us and the hoomans who’d do anything for them. From tasty treats and enrichment toys to everyday essentials, walk wear and personalised creations, everything we do comes from a genuine love for dogs.


And as our little brand grows, we’d love to have some pups and their hoomans growing alongside us! Whether you love sharing your pup’s favourite, creating content, supporting small businesses or simply want to be part of something special, there could be a place for you in the Pawthena family.

We have 2 ways to get involved, depending on how much time and commitment you’d like to give and are currently open to UK pups only!

Become a Pawthena Pal

A little love, a little sharing and a whole lot of happy tails!

Our Pals are the pups and hoomans who help us spread the Pawthena love, share their favourite finds and bring a little extra happiness to our growing community!


With just a small amount of content to create each month, it’s a fun, flexible and rewarding way to get involved, support our little business and be part of all the exciting things to come!


Think you and your pup would fit right in?
Read our Pal Guide to discover all the lovely perks, what’s involved and everything you need to know before applying!

Pal Guide

Become a Pawthena Ambassador

More than just representing a brand. Be part of the little dream we’re bringing to life!


Our Pawthena Ambassadors are the pups and hoomans who help make our little dream something even bigger! From creating content and sharing their favourites to bringing fresh ideas, spreading the Pawthena love and getting involved in plans, they’re a special part of everything we’re building.


And because we know just how much time, creativity and love goes into supporting a small business, we’ve made sure our Ambassador perks are something truly worth getting excited about! Think extra generous discounts, commission, sneak peeks and opportunities to have your say in what’s coming next and a whole lot more! All little ways of showing our appreciation for the pups and hoomans who put their hearts and paws into helping Pawthena grow.


But there’s so much more to being an Ambassador than the amazing perks. It’s about sharing the excitement, celebrating those unforgettable firsts, bringing your own personality to the journey and helping shape a future we’re only just beginning to imagine. Because Pawthena may have started with our 4 paws, but we’d love yours to help take us somewhere wonderful!


Think you and your pup would fit right in? Read our Ambassador Guide to discover all the exciting benefits, what’s involved and everything you need to know before applying!

Ambassador Guide

Join the Pawthena Family

Becoming a Pawthena Pal or Ambassador is your chance to be more than just a customer, it’s your invitation to join our Pawthena family! Share the products you and your pup love, enjoy exclusive perks and help us spread a little Pawthena magic! We have two pawsome ways to get involved! Our Pal programme is relaxed and flexible, with just a few simple monthly minimums, while our Ambassador programme offers even more exciting perks and opportunities in return for a little extra commitment. Whichever you choose, you'll have a special place in our community! Standout Pals may even be considered for our Ambassador programme in the future. Before applying, please read the Guide for your chosen programme. You'll be asked which role you're applying for and to confirm you've read the relevant Guide!

Apply now

Partnership opportunities

  • Affiliate marketing
  • Discount codes